As you probably know most people rely on search engines when they need to find any kind of information these days. That is why
keyword research is so important, because it allows you to
understand what your target visitors and customers are looking for,
how they are searching for it, and how frequently they are doing so.
Here is a practical example to help you understand the concept.
Suppose you just a wrote a post on your blog titled "20 Funny
Images of Babies." What if you changed the title to "20 Funny
Pictures of Babies," however?
From the user's point of view, both titles are too similar to
distinguish, and should not really make that much of a difference.
However, if you pick the second title mentioned, you'll have a much higher chance of receiving traffic from search engines, because the term "funny pictures" is almost 40 times more searched on than the term "funny images."
How do we know that, however? It is simple, we used an online
keyword research tool. There are some paid tools available on the
market, but we don't recommend that you spend money on them. The
best and most reliable keyword research tool is a free one, and
it is provided by Google itself. It is called Google AdWords Keyword
Tool, and you can access it here:
https://adwords.google.com/select/KeywordToolExternal
Whenever you input a keyword there, the tool will tell you how many
people search for that keyword every month (along with some other
data, like the amount of advertising competition for the keyword).
It is very exciting when you find keywords that get hundreds of
thousands of searches every month, but that is exactly what leads
online marketers to the mistake we mentioned earlier. The mistake
is to assume that you should always target the keyword with the
highest number of searches.
Why is that a bad idea? Because the number of searches a keyword
gets only tells you half of the story. The other half is how many
webmasters are competing to get traffic from that keyword. In other
words, you need to evaluate both the traffic potential and the
competition for each keyword.
If you only target the high traffic keywords, you'll probably have
a hard time getting any traffic, because your posts or websites
will not rank well for these keyword. If you pick keywords with lower
traffic and lower competition, on the other hand, you will not get a
stellar traffic, but at least you'll get some traffic.
In the example we used above, therefore, you would also need to
analyze the competition for both "funny images" and "funny pictures"
before choosing which one you should target. If you believe your
site is strong enough to rank for "funny pictures", go for it. If
you are not sure, perhaps it would be wiser to go with the less
searched "funny images".
The bottom line is: target keywords you are sure you can rank for,
and gradually make your way up to the competitive ones. If do this
the other way around you'll get frustrated and end up wasting a lot
of time.
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Er. Sapan Jain
Project Officer
We provide Blogs, Online marketing services and Website design for small to medium sized Businesses. If your looking for quality SEO, Inbound Marketing, Lead Generation, More Customers or Clients, connect with me. I also send referrals to those in my network!
mail ; rini@aerosoftcorp.in or visit www.AeroSoftCorp.com
